Marketing Scientific Research as an Approach to Enhance the Building of a Knowledge Economy at Sirte University

Abstract

This study aimed at identifying the reality, obstacles and mechanisms of academic research commercialization at   the University of  Sirte as an entry point for strengthening Knowledge economy . The study population consists of all of academic members at the University of Sirte (650) members. A sample of about(242) respondents was selected in the simple random stratified sampling method.(230) responses were retrieved and (7) were excluded due to their lack of validity for analysis. The number of questionnaires valid for the analysis was(223), or about(92%) of the total sample. The Statistical Package for Social Sciences(SPSS) was used to deal with the collected data using descriptive and explanatory statistical methods using such as arithmetic mean, standard deviation, and other statistical analysis. The results of this study are: the most important of which is that the reality of marketing scientific research at Sirte University is low, and that among the obstacles to marketing scientific research at Sirte University are many, including low awareness and conviction among leaders towards profit from university research, and the preoccupation of faculty members with a lot of burdens. and the lack of incentives and rewards offered, and there is no specific price for the results of scientific research. The researcher presented a proposed vision for the marketing of scientific research and implementation mechanisms.