Libyan media students' attitudes toward the use of artificial intelligence technologies in scientific research "A field study on a sample of Libyan university students"

Abstract

This research aims to identify the trends of media students at Libyan universities towards the use of artificial intelligence technologies in scientific research, as this research is considered a descriptive research that relies on the survey method. The research community consisted of students of media colleges and departments at Libyan universities during the academic year (2024/2025), who are familiar with artificial intelligence technologies in the context of scientific research. A simple random sample was used to select the research items, and the sample size amounted to (335) male and female students from various media colleges and departments at Libyan universities. The research relied on the questionnaire as the main tool for collecting data. This research also relied on the theory of acceptance and use of technology (UTAUT), and reached a set of results, the most important of which are: Reference and source search tools such as (Research Rabbit) are the most used by Libyan media students, followed by text generation and improvement tools (such as ChatGPT). While Libyan media students realize the ease of using artificial intelligence, they need external support, as (65.6%) expressed their inability to use it without assistance. The research recommends enhancing practical training on artificial intelligence tools. Especially the advanced ones, to bridge the gap in actual use.