تبني الموارد البشرية للتعلم التنظيمي في تحسين الميزة التنافسية للمشروعات الصغرى والمتوسطة (دراسة تطبيقية لعينة من المشروعات الصغرى والمتوسطة في مدينة طرابلس)

Abstract

To outdo Competitors and gain competitive advantage depends mainly on the learning rate, that rate increases led to lower costs and increase creativity and innovation and introduction of new methods of production and quick and good services to customers, but only with a new package of learning within the organization lead to the creation or strengthening of the organization's excellence.

So this study examined organizational learning levels (Individual Learning and Collective Learning) and the role of human resources in establishing and applying these new concepts and their impact on competitive advantage, you may follow the descriptive and analytical information has been compiled for the study undertaken on the ground a number of small and medium-sized enterprises in The city of Tripoli, by designing the questionnaire and was distributed to a sample of the study (100) Human Resources Staff working in small and medium enterprises sector with various activities (commercial, services and productivity), has shown the level of study and application of organizational learning in small and medium-sized enterprises moderately and not at the required level, the elements of competitive advantage in small and medium-sized enterprises are somewhat limited, as that of organizational learning (individual learning and collective learning) influential in improving feature competitive (the perceived value to the customer and product excellence) in small and medium-sized enterprises