إدارة الجودة الشاملة وعلاقتها بتحقيق الميزة التنافسية المستدامة دراسة ميدانية على كليات الاقتصاد جامعة الزاوية

Abstract

  This study aimed at analyzing the relationship between total quality management (TQM) through its dimensions (Customer focus, continuous improvement, support and commitment of senior management, participation of all workers, training, and development) To achieve a sustainable competitive advantage, and to achieve specific results, the researchers applied the analytical descriptive curriculum method as methodological framework, and to achieve the objectives of this study a questionnaire was prepared and distributed to the community of all faculties of economics of the University of Zawiya, Where a number of (198) questionnaire has been distributed (74%), the data were statistically analyzed and processed using weighted arithmetic average, ( Kronbach Alpha Coefficient), T-test and correlation coefficient. This study found a statistically significant moral relationship between the management of total quality and the achievement of the competitive advantage of Zawiya University's colleges of economics and that the application of comprehensive quality management is limited and is still at the beginning; One of the most important recommendations of the study is to emphasize the need to adopt TQM as a modern and open management approach for all leaders and employees and to build a culture of quality, and to abandon the traditional methods of management, in order to achieve continuous improvement in all the Organization's activities and operations and to achieve excellence in the level of its educational services.